Home insurance is an extremely highly competitive business, (and has been for many years) in which the sales workforce depends almost entirely on commissions from policies they sell to consumers.
Insurance companies pay huge commissions to their independent insurance agents for selling “whole home” insurance policies. Sometimes 80 percent of your first 12 month premium goes to paying the agent’s commission, and the premiums for these policies are often five times that of term. So if we do the math…
